APP LAUNchpad EMEA

Main partner:

Supported by

Equity-free, 2-month program designed to boost your consumer app’s growth, acquisition, and retention.

The program includes

  • 20+ workshops on product, marketing & fundraising
  • Meta office hours & 1:1 sessions with B2C experts
  • Meta credits support & friendly deals from 15 operators

For

  • Pre-seed – Series A startups
  • Сonsumer tech apps, in domains like Health & Wellness, EdTech, etc.

During Meta App Launchpad, you can

  • Work on your product and marketing strategy
  • Discover Meta platforms and join office hours for dedicated support
  • Choose mentors for specific challenges
  • Involve your team members in all program activities
  • Connect with investors
  • Receive 24/7 access to the content library
  • Join fully online with a special offline gathering for the cohort

What we’ve achieved

7500

applications from over 60 countries

188

startups participated in the program

60

VC funds attended StartUp Academy 4.0 Pitch Day

$17M

invested in our founders during and after the program

22

companies are providing friendly deals for our community

Program

Go-to-Market

  • GTM funnels for consumer products
  • Market and competition research
  • Startup culture, leadership, and growth

User Acquisition:
Launching, Testing, Scaling

  • Analytics and attribution tools
  • Сreatives testing strategy at scale
  • Growing with Web2App funnels, paid channels, UGC, and influencers
  • Unit economics: LTV/CAC

Product Growth

  • Monetization strategies: testing paywalls, pricing, and conversion flows
  • Subscriptions and payment systems to save revenue
  • Growing LTV through retention, cohort analysis, and engagement loops

Fundraising

  • How to prepare for fundraising: operations, data room, and processes
  • Raising in B2C: insights from founders and investors

Go-to-Market

  • GTM funnels for consumer products
  • Market and competition research
  • Startup culture, leadership, and growth

User Acquisition

  • Analytics and attribution tools
  • Creatives testing strategy at scale
  • Growing with Web2App funnels, paid channels, UGC, and influencers
  • Unit economics: LTV/CAC

Product Growth

  • Monetization strategies: testing paywalls, pricing, and conversion flows
  • Subscriptions and payment systems to save revenue
  • Growing LTV through retention, cohort analysis, and engagement loops

Fundraising

  • How to prepare for fundraising: operations, data room, and processes
  • Raising in B2C: insights from founders and investors

Mentor Meta office hours

Advisory sessions

Deep-dive workshops

Panel discussions

Knowledge library

Founder Forums

Fireside Chats

Our experts

Vital Laptenok

Co-founder at Genesis, General Partner at Flyer One Ventures

Vital founded Flyer One Ventures in November 2018 and at this point an international venture capital firm have $35 million invested in 60+ companies. He has more than 15 years of professional and entrepreneurial experience. Before becoming a VC, Vital founded Genesis, which develops global tech businesses born in CEE.

Onur Ayan

Client Partner at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Justyna Biłas - Marcinów

Client Solution Manager at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Andrew Davies

Chief Innovation Officer at Paddle

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Hubert Stelmach

Client Solution Manager at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Oleksii Yermolenko

Co-Founder & Partner at Flyer One Ventures

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Andrii Zinukhov

CEO at Epica Beauty

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Murat Menzilci

Developer Advocate Lead at Adapty

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Aleksandra Szumska-Dawid

Client Solution Manager at Meta

13 years of experience launching and scaling global consumer apps at Tinder, Grindr, GOAT, and Snap. Expertise in product growth/management, international expansion, monetization, and behavioral science

Andrey Shakhtin

CEO & Co-founder at FunnelFox

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Marta Siekierska

Client Solution Manager at Meta

Vital founded Flyer One Ventures in November 2018 and at this point an international venture capital firm have $35 million invested in 60+ companies. He has more than 15 years of professional and entrepreneurial experience. Before becoming a VC, Vital founded Genesis, which develops global tech businesses born in CEE.

Stanislav Sumovskyi

Senior User Acquisition Manager at Flo Health Inc.

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Anna-Maria Treneva

Group Director at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Vasyl Sergiienko

Client Solution Manager at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Utku Tuncay

Director, Innovation & Growth Programs at Endeavor

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Cem Akın

Client Solutions Manager at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Aleksandra Szumska-Dawid

Client Solution Manager at Meta

13 years of experience launching and scaling global consumer apps at Tinder, Grindr, GOAT, and Snap. Expertise in product growth/management, international expansion, monetization, and behavioral science

Anatolii Moshkalov

Client Solution Manager at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Hubert Stelmach

Client Solution Manager at Meta

Vital founded Flyer One Ventures in November 2018 and at this point an international venture capital firm have $35 million invested in 60+ companies. He has more than 15 years of professional and entrepreneurial experience. Before becoming a VC, Vital founded Genesis, which develops global tech businesses born in CEE.

Justyna Bitas-Marcinów

Client Solution Manager at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Karol Karpinski

Client Partner ar Meta

13 years of experience launching and scaling global consumer apps at Tinder, Grindr, GOAT, and Snap. Expertise in product growth/management, international expansion, monetization, and behavioral science

Kasia Choinska - Stasiak

Client Solution Manager at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Marta Siekierska

Client Solution Manager at Meta

Vital founded Flyer One Ventures in November 2018 and at this point an international venture capital firm have $35 million invested in 60+ companies. He has more than 15 years of professional and entrepreneurial experience. Before becoming a VC, Vital founded Genesis, which develops global tech businesses born in CEE.

Vasyl Sergiienko

Client Solution Manager at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Murat Kahraman

Founder of Game Factory

13 years of experience launching and scaling global consumer apps at Tinder, Grindr, GOAT, and Snap. Expertise in product growth/management, international expansion, monetization, and behavioral science

Kasia Choinska - Stasiak

Client Solution Manager at Meta

Miglė transforms health & wellness brands through strategic growth marketing, having scaled teams from zero to 10+ specialists and managed $30M+ in ad spend. As the CEO of Alota, a health & wellness growth agency based in Finland, she specializes in unlocking revenue from emerging platforms like TikTok, Pinterest and ones you likely haven't even heard of.

Marta Siekierska

Client Solution Manager at Meta

Vital founded Flyer One Ventures in November 2018 and at this point an international venture capital firm have $35 million invested in 60+ companies. He has more than 15 years of professional and entrepreneurial experience. Before becoming a VC, Vital founded Genesis, which develops global tech businesses born in CEE.

Vasyl Sergiienko

Client Solution Manager at Meta

More than ten years in the social media business industry - from the agency world to Meta - and still entirely in love with this mobile-first world. As a creative strategist, Simona has been discovering new creative possibilities at the intersection of people, culture, and technology. She has helped many brands adopt a mobile-first mindset and continually seeks recent trends and "hacks" to improve their creatives to achieve their business goals.

Guided Startup Growth

Meta office hours
Get 1:1 sessions with Meta mentors, where you can ask practical questions on growth, ads, and user acquisition, and get direct guidance for your startup.
Advisors Network
Get yourself into the calendars of 20 experts from the world's top companies
Investment Relationships
Polish your deck with regular investor feedback and build VC connections to bring your next round closer

Get 1:1 sessions with Meta mentors, where you can ask practical questions on growth, ads, and user acquisition, and get direct guidance for your startup.

Meta office hours

3 months of
one-on-one support

Advisors Network
Get yourself into the calendars of 20 experts from the world's top companies

Advisors Network

Over 80 experts from world's top companies

Polish your deck with regular investor feedback and build VC connections to bring your next round closer

Investment Relationships

Pitch and connect with VCs every 2 weeks

Application Process

Applications open
October 3 – 27
Program duration
November 10 –
December 22
Gathering at Deloitte Tech Day
(Istanbul, Turkey)
December 10

Pitch day

Pitch at Demo Day during one of Europe’s top conferences

This is your moment to present to 60+ top investors after weeks of focused preparation. Be also ready to party with VCs and fellow founders sharing meaningful talks and fun pics.

A lot of work to be done after the event, we’ll be there for you to empower connections with investors all the way.

Mentor checkpoints

Advisory sessions

Deep-dive workshops

Case studies

Panel discussions

Knowledge library

Pitch practices

Alumni stargazing

Alex Ruzh

CEO at memoryOS, Participant of StartUp Academy 3.0

"We raised from F1V, SID Venture Partners, Vesna Capital & Angel One — all of them were connected through TRMNL4. The StartUp Academy also led us to our now Head of Marketing, Anna Khoma. In 6 months, MAUs grew 12× and revenue jumped 27×."

memoryOS (EdTech) raised funding from 4 European VCs

Easy Sales (Romania)close the round of €1.1M.

Irina Zamfir

Chief Revenue Officer at easySales
Participant of StartUp Academy 2.0

"Startup Academy provided me the structure. It's like putting gold information in one big picture and then start applying it."

Emil Chichioi

Founder and CEO at Bloomcoding, Participant of StartUp Academy 2.0

"An insane amount of value add through the meetings that I had with the C-levels suite of Genesis portfolio companies. This contributed by generating exposure for us in front of VCs. Winning [StartUp Academy Pitch Day] was another proof point which helped us speed the conversation and win the trust of uventures and raised $1 million totally in this round."

Moldovan EdTech Bloomcoding raises €1M from three European VC funds

Moldovan EdTech Bloomcoding raises €1M from three European VC funds

Emil Chichioi

Founder & CEO at Bloomcoding
Participant of StartUp Academy 2.0

"An insane amount of value add through the meetings that I had with the C-levels suite of Genesis portfolio companies. This contributed by generating exposure for us in front of VCs. Winning [StartUp Academy Pitch Day] was another proof point which helped us speed the conversation and win the trust of uventures and raised $1 million totally in this round."

Irina Zamfir

Chief Revenue Officer at easySales, Participant of StartUp Academy 2.0

"Startup Academy provided me the structure. It's like putting gold information in one big picture and then start applying it."

Easy Sales (Romania)
close the round of €1.1M.

memoryOS (EdTech) raised funding from 4 European VCs.

Alex Ruzh

CEO at memoryOS
Participant of StartUp Academy 3.0

"We raised from F1V, SID Venture Partners, Vesna Capital & Angel One — all of them were connected through TRMNL4. The StartUp Academy also led us to our now Head of Marketing, Anna Khoma. In 6 months, MAUs grew 12× and revenue jumped 27×."

Veronica Covali

Co-Founder, CMO at Stilio, Participant of StartUp Academy 3.0

"TRMNL4 connects an amazing founders. Maria booked a mentorship slot and this is how i learned about Maramio and got really enthusiastic about the team and product! Happy to explore opportunities as a founder and investor."

StartUp Academy alumni invest in each other: Veronica Covali announces investment in Maramio.

StartUp Academy alumni invest in each other: Veronica Covali announces investment in Maramio.

Veronica Covali

Co-Founder, CMO at Stilio
Participant of StartUp Academy 3.0

"TRMNL4 connects an amazing founders. Maria booked a mentorship slot and this is how i learned about Maramio and got really enthusiastic about the team and product! Happy to explore opportunities as a founder and investor."

Oleksii Shaldenko

CEO at Wantent, Participant of Startup Academy 4.0

"The investors and mentors at TRMNL4 really prepare you for scaling and building a go-to-market strategy. Accelerators like TRMNL4 — with international mentors — give you the best of both worlds: local insight and global experience."

Wantent named TRMNL4 the top accelerator in Ukraine, according to Forbes.

Wantent named TRMNL4 the top accelerator in Ukraine, according to Forbes.

Oleksii Shaldenko

CEO at Wantent, Participant of Startup Academy 4.0

“The investors and mentors at TRMNL4 really prepare you for scaling and building a go-to-market strategy. Accelerators like TRMNL4 — with international mentors — give you the best of both worlds: local insight and global experience.”

Levan Kiladze

Co-Founder of QuickShipper, Participant of StartUp Academy 2.0

"QuickShipper’s journey began at Startup Academy in 2022, offering us essential resources, valuable connections, and unique startup perks. This experience was instrumental in accelerating our growth. We highly recommend Startup Academy to new startups looking for a strong launchpad."

New Nordic Ventures invested in QuickShipper, Georgia-based startup.

New Nordic Ventures invested in QuickShipper, Georgia-based startup.

Levan Kiladze

Co-Founder of QuickShipper, Participant of StartUp Academy 2.0

"QuickShipper’s journey began at Startup Academy in 2022, offering us essential resources, valuable connections, and unique startup perks. This experience was instrumental in accelerating our growth. We highly recommend Startup Academy to new startups looking for a strong launchpad."

Friendly Deals

Get perks from the TRMNL4 & Meta partner network:

and more deals

VC in our network

DISCOVER MORE FROM TRMNL4.

a connector [for] startups, investors, and global tech players.

Trmnl4.Community

unites one-of-a-kind founders from the CEE region.

Trmnl4.Programs

teach startups how to grow and scale successful tech businesses.

Organizers

Meta App Launchpad, organized in partnership with TRMNL4 and supported by Genesis, Endeavor, and Game Factory, to empower startups across the EMEA region.

Meta helps consumer app startups grow, acquire users, and scale globally through innovation, AI, and community.

As part of the Meta App Launchpad EMEA — an equity-free accelerator designed for seed-stage consumer tech startups — Meta empowers founders to accelerate their go-to-market strategies, build impactful products, and connect with investors and experts across the region.

TRMNL4 [terminal] — a connector [for] startups, investors, and global tech players in the consumer space.

8,700+ startups in the pipeline, helped 213 grow from Pre-Seed to Series A, supported founders raising $20M, connected with 300 VC funds, and united founders from 112 countries.

Even if Meta App Launchpad isn't the right fit now, check out our other programs and offline events happening worldwide.

A global product hub that builds and scales digital businesses.
Endeavor — the Global Network of Trust - of, by, and for entrepreneurs.
An accelerator and community for growing game and app studios and startups.

FAQ

1. Who are the organizers?

  • Meta App Launchpad, organized in partnership with TRMNL4 and supported by Genesis, Endeavor, and Game Factory, to empower startups across the EMEA region.

2. How to join the Meta App Launchpad?

  • Fill out the application form. Once submitted, you’ll receive a confirmation email — if you don’t see it, be sure to check your spam folder. The selection process includes a pitch deck review and an interview. You’ll be notified of the results at each stage via email.

3. How is the process organized?

  • Kickoff & onboarding — meet the cohort, set your goals.
  • Join online workshops, Meta office hours, and 1:1 mentor sessions.
  • Access resources: Meta ad credits, partner perks, and content library.
  • Practice your pitch and connect with investors.
  • Join an offline gathering with the cohort in Istanbul
  • *All online events take place on Zoom, and interaction with experts, the Meta office hours, and the content library is organized on TRMNL4 Platform.

4. What will be the working language?

  • English.

5. As a founder, can I involve my startup team in the program?

  • For complex startup growth, your team can attend deep-dive workshops, meet with mentors so the entire team can learn and move faster.

6. How many startups are going to take part in the program?

  • This cohort has a limited number of 40-50 participants.

7. What are the entry requirements?

  • The program is designed mainly for consumer tech startups from Pre-Seed to Series A stages, in domains like Health & Wellness, EdTech, etc.

8. Is participation free?

  • Meta App Launchpad is free. TRMNL4 and Meta support startups without exchanging equity or fees.

9. Can I raise investment for my startup during the program?

  • Throughout the program, you’ll get to connect with investors. Both during sessions and through introductions supported by the TRMNL4 team, but we cannot guarantee direct funding.

10. How can I  become a part of TRMNL4?

  • Participants of Meta App Launchpad will become a part of the TRMNL4 alumni network of than 230 founders. But even if you don’t make it into the program, feel free to apply to TRMNL4 for 100+ hours of workshop sessions, network & more opportunities. Check it out here.

11. I want to partner up with you. Who do I need to contact?